To properly market yourself in any business, you have to do different things. I did. For those who have been following me, you all know I recently attended the Cybernet Expo, put on by the folks who run the YNOT network. If you've clicked on thel inks by now you know that I'm talking about attending an Adult Webmaster Convention put out by people who run porno websites.
Don't be alarmed if you're intrigued but don't want to be hit by a ton of spam. The two sites are work safe (mostly) and won't cause problems for your machine.
You're probably wondering why I'm mentioning this if I'm claiming to be an erotic romance author, and asking what the fuck this has to do with writing.
Well, the reasoning is simple. I work for Radio Dentata hosting the UnNamed Romance Show, andwe've expanded our focus to include erotica authors and more unconventional guests. The reason is obvious: Bringing in a variety of listeners who like both my erotica and erotic romance.
I covered the Cybernet Expo with the intention of going into the various educatoin panels and classes offered in order to do the one thing most authors don't do. Set myself apart from the herd.
In the pornography world, there are a TON of websites devoted to redhead cougars (my favorite) but what sets one website apart from the other (and brings in the cash) is how they advertise and the things they DO outside the box. I just heard a great quote that says "it's not enough to think outside the box, you have to ACT outside the box too"
Let's break down advertising (dirty version) of a porno site:
Blast it all over the place (either viral or organic SEO)
Well, doesn't that look like what we as authors do?
We write books
Get them published
Blast our work all over the place (usually virally but some authors have organic SEO in place)
What I needed to get from Cybernet Expo aside from great interviews was new contacts and more ways to reach the broader audience I write for. And amazingly enough when I said "I write erotic romance" a few people handed me business cards.
Utilizing what I leanred at Cybernet, I'm becoming more immutable in my quest for reaching the broadest audience possible. It's a sort of shotgun approach because I don't have time to worry about laser focus.
The lesson learned here should be simple: If you want to stand out amongst your peers, do different, bolder things.
Oh, it didn't hurt that I was practically drunk the entire week, got very little sleep and ate very little (i lost 3 pounds LOL!) because the YNOT people know how to party...