For quite a while, vampires have ruled the roost when it comes to paranormal romance. But the market can only take so many bloodsuckers. It's been coming for quite some time, but I've noticed that demons are the new vamps.
Maybe it's that 2012 is nearing, and folks are thinking hard about predictions of apocalypse and the end of the world. Who knows?
But if you've got a demon, readers are interested. Electronic books and small presses have been doing paranormal and demons for years before mainstream romance presses jumped on board. Used to be that anything dark was automatically considered bad. But the new school of thought seems to be redeemable bad boys. Really bad boys, like the kind that steal blood and souls.
So here's to celebrating "good" demons. A trend that I don't think is going to end anytime soon. And why should it? It's fun.